Darling is a female-led women’s media outlet that began in 2012. Consisting of a print magazine with large national distribution, a popular blog, interactive products, influential social platforms, video content and powerful events. As of Spring 2023, they have moved into apparel with the same messaging. My role as the Marketing Coordinator was to create, execute, and facilitate all marketing strategy with a new apparel launch in mind. Including original copy for email and social campaigns, managing all social media channels posts and rollouts, executive scheduling, and data analysis to further progress brand following.