Glad you’re here.

Hi, my name is Emily. I am a writer and creative based in Los Angeles.

In my professional experience, I've learned that success is the people – staff, leaders, and community of clients. I have experience in executive operations working with small businesses, established brands, and large companies. I specialize in project management, copywriting, digital management, and building client relationships.

Starting as a freelance copywriter 10 years ago, I have expanded my skills to include brand strategy, organizational scheduling, community/client management, and content production.

I am passionate about working with others to push a brand’s story forward and uniting a community of people, all while reflecting on one of my core values - to leave spaces better than I found them.

Check out some of my recent work below and what I think I can offer your brand!

xx,
Emily

Experience.

  • Copywriting

    Social captions, email blasts, campaigns, product descriptions, blogs, website.

  • Digital Marketing

    Content strategy, market research, SEO, performance analytics.

  • Social Media

    Content creation, affiliate relationships, community engagement, multi-platform management.

Client: Darling Media

Social Copy

  • “Spring has sprung, but there's still a crisp in the air! One of our friends, @aubreeholmes is back with a cozy asparagus soup to warm us up, while still embracing the freshness of this season. You can find the full recipe at the link in our bio.

    Who will you be enjoying this spring recipe with?”

  • “We've been busy photographing our Darling Home Decor collection and can't wait to show you more! Here's to curating a home full of beautiful products that create a welcoming space for others. 🥂”

    #thatsdarling

  • “As we head into this weekend, think about what it means to be welcoming. What do you want people to feel as they enter your home?”

    #thatsdarling

  • “We have some stunning BTS film images from our recent shoot and are getting so excited for the release of our Darling capsule collection! We can't wait to share more with you!”

    #thatsdarling

  • “It’s all in the details. 😍 Styling our home goods (coming soon!) on set.”

    #thatsdarling #darlingspaces

  • “More BTS from our video shoot! We love our team and our Darling community. We're so grateful for your support along the journey!”

    #thatsdarling

  • “Sundays are for flowers and warm windowsills. How are you enjoying your Sunday?”

    #thatsdarling

  • “Tag a pal that always believes in you!✨”

    #thatsdarling

  • “Just having some fun shooting our sweet little "French vibes" tee on set! ✨”

    #thatsdarling

  • “It's Sunday, which is an invitation to take in the world at a slower pace. ✨”

    #thatsdarling

Caption:

Here’s a sneak peek of the location for our Ambassador Retreat this upcoming weekend! Our Darling Ambassadors will get a first look at our Darling Spring ‘23 Capsule collection in a live runway show, and we couldn’t be more excited✨ Mark your calendars for May 1st for the full clothing launch! #thatsdarling

Videographer is Jake Dahm

Reels and Video Component

Caption:

Remember that there is no one like you. What can you do today to take space and remember yourself? ✨

Caption:

What you have to say matters and the language you use is important. What loving words could you speak today? #thatsdarling

Client: Darling Media

Email Campaigns

Purpose: Tease Darling’s clothing line Spring 2023 Launch and Ambassadors retreat

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Hey there Darling!

We've been on set for many days the last month capturing our Darling 20-Piece Capsule clothing collection, so wanted to share some behind-the-scenes with you and give a few more updates on our upcoming Ambassador retreat and more!

Our Capsule is a collection of, what is in our opinion, the go-to foundational items you need in your closet to build upon. From basic tanks to tees, to trousers and casual bottoms, to dresses and a couple key outwear items, it has you covered. We can't wait to LAUNCH it May 1st, so stay tuned!

In case you haven't heard, the line will be sold direct-to-consumer on our current website, but also uniquely through our Darling Ambassadors. These women are sales representatives of the clothing collection in cities all over the nation who are trained by Darling on how to spread our positive mission through styling.

The biggest perk of our Ambassador community is the fact that we are hosting retreats twice a year where we all gather for a fashion show of the new collection, business and personal growth workshops and of course, Darling Dinners!

We are gearing up for our first retreat, open to all our Ambassadors on April 21-22 at the 5 Star Langham Hotel in Pasadena.

Purpose: Weekly newsletter of personalized stories sent out to over 85,000 subscribers.

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Dear Darling,

When I was younger, I loved being prepared for everything. I would always help my mom with lunch for school or help pack for beach trips with my siblings. I remember filling my backpack with snacks, Band-Aids, a book, and a jacket only to hang it in my room in case I ever needed to grab it and go. I didn’t know it then, but I needed to feel prepared in order to have some semblance of control.

Years later, that same sweet little girl sits in a therapy session discussing her daily struggle with anxiety. After learning about the symptoms and tendencies, I finally felt understood.

I realized then that I needed to start taking steps to live with this is a healthy and fulfilling way. I didn’t want to be defined by my anxious habits, but rather wanted to find ways to function well.

I decided I needed a routine, a ritual I could carry out that set me up for success. I knew it had to start with my mindset. I had to begin by believing that I deserved to start and end my days well. I thought of the things that bring me rest, joy, peace, and comfort. I added those to my days and after some time, I felt my anxiety come and go much easier. Having a routine that I look forward to and one that I love has massively benefited my mental health.

I share all of this in the hopes that you take time to check in with your mind. That you take time to care for the body you live in and treat it like a friend you love. You are more than deserving of living well. You are capable of changing your habits to fit your goals, even the ones you don’t talk about with others. I hope you are proud of your mind and even more so, of how you choose to care for it.

Client: Shop Dusk

Social Copy

  • Greek Selenite slabs ✨ These specific slabs are from the Poseidon Temple, they are over hundreds of thousands of years old! These slabs carry cleansing power, Selenite is used to clear and purify spaces and energies.

  • Posted a few holiday bundles on the website! Local grown sage, Selenite wand from Morocco, dehydrated orange slice from my backyard, and all comes wrapped up in a burlap bag for easy gifting. ✨

  • We didn’t want you to feel rushed to buy today or tomorrow, so instead we decided to have our sale all weekend long on our site! This weekend of holiday shopping is upon us. Friendly reminder to shop small and if you can, local to your community! Small businesses need it more than ever this year! ✨

  • Candle stick holders custom made by yours truly ✨ Set of 3 holders with brass inserts! Visit our cite in our bio or come by our shop location.

  • Forest Dawn. One of the signature scents - a combination if pine, mahogany, cedar and cantaloupe. This has been our top seller since we released the new line just a few weeks ago! Have you been to the shop to experience it yet?

  • Just ordered more candle sticks! They will be arriving in a week, we have new colors coming and can’t wait to show you ✨ Loving this color palette photo filled with inspiring companies!

Client: Shop Dusk

PDP / PLP Descriptions

Purpose: Product descriptions for e-commerce website. All creative copy to match company brand.

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Product Image One Copy:

Charoite is a stone of transformation. It cleanses the aura and chakras by transmitting negative energy into healing. It opens our hearts and simulates unconditional love. Re-energizes, reducing stress and worry.

Product Image Two Copy:

Our Utah Rose signature scent is a floral and musky scent made up of rose, cactus flower, and exotic musk. This crystal candle includes one Rose Quartz chunk and one Clear Quartz point to bring love of self and others into your life. As well as aiding in emotional, physical, and spiritual healing.

All candles are made with 100% soy vegetable wax, we use cotton wicks and our entire scent library is composed of non-toxic / phthalate free fragrances. All of our Dusk candles are vegan, cruelty free, and are hand poured.

Product Image Three Copy:

Handmade ceramic dish to use during ritual burning. The dish can be used as an ask catcher while you burn cone incenses, sage, or palo santo sticks. You can place your palo santo stick in the palo santo holder and use the rest of the dish to catch all of your pocket crystals. There are so many uses for this sleek ceramic design!

Product Image Four Copy:

Sage is best known for cleansing your space of negative energy and leaving your space with a neutral charge. Perfect for a new space or to a space that held the energy of previous people.

Ojai grown and ethically sourced!

Creative Writing Examples

Click the button below to read through my personal blog. I love having a space to write more freely and hope you find something you enjoy!

Resume

Experience

Project Management, Copywriter, Digital Marketer

Education

Bachelor’s, Psychology

Azusa Pacific University 

2016 - 2018

Passions

Working in teams

Community Outreach

Creative work

Strategic planning

Problem-Solving

Systems & Certifications

Project Management

Copywriting / Storytelling

Brand Strategy / Development

Operations / Shopify Support

Contract / Client Negotiation

Google Project Management

Google / Microsoft  Systems 

Adobe CC / Acrobat

Asana 

Trello 

Creative Project Manager

Bondfire Inc., Ojai, CA | 7.23 - Present

  • Led B2B and B2C projects with budgets over $3 million, ensuring adherence to requirements and timelines. Managed a team of engineers and designers, maintaining effective client communications. Implemented project wrap-ups that incorporated the development of marketing materials that aligned with brand strategy and worked alongside the sales team to understand customer feedback and adjust marketing strategies accordingly. Utilized Asana, Trello, Notion, Harvest, and Adobe Acrobat for project tracking, financial management, and contracts. Implemented a retrospective process, boosting project efficiency and team collaboration by 20%.

Copywriter

Client: Dr. Tina Schermer Sellers | 5.22 - 5.24

  • Created and managed 5-6 weekly social and email marketing pieces of content, writing and editing original copy. Led monthly analytics reviews, managing a content calendar to ensure brand consistency and drive community growth. Developed a content cadence, increasing audience size by 5.6K. Utilized MailChimp, Google, Microsoft, Adobe, Canva, and Airtable for content creation, data analysis, and project management

Marketing Manager, Copywriter

Client: Darling Media | 12.22 - 5.23

  • Created and managed 20-30 monthly social media posts and videos, boosting engagement by 20%. Collaborated with senior leadership to ensure brand consistency and strategic growth. Developed marketing materials that align with brand strategy and managed a social media calendar, achieving a 15% audience growth using Google Analytics. Utilized MailChimp, Klayvio, Google Analytics, Microsoft, and Adobe Creative Cloud for content creation, email marketing, and data analysis.

Freelance Scriptwriter

Client: NBA YouTube | 2023

  • Crafted a comprehensive script highlighting the top draft picks of 2023 for the NBA YouTube channel. Conducted in-depth research on player statistics, backgrounds, and career prospects to ensure accurate and engaging content. Developed a compelling narrative to captivate and inform the NBA’s diverse audience. Collaborated with the production team to align the script with the channel’s style and audience preferences.

Let’s Talk Next Steps

Thank you so much for reviewing my portfolio! I’d love to work with you and your brand. Please take a moment to fill out the following and I’ll be in touch shortly. Can’t wait to create with you!

xx, Em